Retail Strategies: Take 3

By Gwendolyn Plummer

Black Optical Store Image

In its Successful Retail Strategies feature, 20/20 digs deep with independent eyecare professionals who have curated some of the most exceptional eyecare and eyewear retail spaces in North America. Each interview reveals the dedication and intention behind their work, underscoring how much care and thought go into every detail, from how they choose what frames to stock and how they are displayed in store, to who they hire to work alongside them. Throughout these many interviews, one thing has become clear: genuine care and passion for eyewear is more important than anything else.

Gary Black, founder and president at Black Optical with locations in Texas, Oklahoma and Missouri.

Stephanie Haenes, COO, and Timothy Haupert, OD, president at Art of Optiks in Wayzata and Edina, Minnesota.

Konstantin Tokarev, licensed optician, founder of Konstantin in New York City.

See the full interviews or explore the entire Ac EYE x 20/20 Fall 2026 Issue.

Konstantin Store Image